The 3 A.M. Business Plan
Yes, it’s that time again—somewhere between 2 and 4 a.m.—when I wake up and my body announces:
“That’s it. No more sleep for you.”
So I lie there asking myself the obvious question:
“What’s keeping me awake at night?”
The answer?
Who knows?
Still, I persevere—night after sleepless night—while wondering how much money I could make if I solved this problem for millions of people.
Perhaps insomnia isn’t the problem.
Perhaps it’s my next business opportunity.
